97: Ice Capades Commercial
I saw this old commercial the other day (watch it)…
…and 2 things hit me.
The first thing was a hand. Megan slapped me because I had immediately fallen into a deep trance and was buying Ice Capades tickets by the bucketful, killing anyone who stood in my way. That snapped me out of it.
The second thing that hit me, though, was just how effective a commercial that is. I couldn’t stop thinking about Ice Capades for hours. Or at least I couldn’t stop thinking about the words “Ice Capades” repeated over and over in an ever-increasingly-creepier whisper, and that’s pretty much the same thing from a marketing perspective.
I wondered why nobody advertises products this way anymore, and I planned to fix it. So I made this:
Do you want to buy cereal or scissors now?
Yes, you do.